Recruitment can be a demanding and time consuming process for employers as there is pressure to ensure the right candidate is recruited and in the right way to avoid complaints such as discrimination. If this wasn’t enough a recent survey has revealed that a poor recruitment process can damage an employer’s brand.
An online survey of 4,002 workers conducted for Reed UK found that:
- 73% of job seekers would be less likely to use the products or services of a company with which they had a poor hiring experience.
- This was particularly true of candidates under 35, of whom 50% said they would share their negative experiences with others.
So, what insights can this survey give as to applicant’s expectations of a recruitment process and are there any changes you can put into practice to improve the recruitment experience in your organisation?
75% of job seekers expect to receive confirmation that their application has been received, rising to 84% for those earning £50,000 or more. 39% expected to receive this confirmation within 24 hours and 68% expected it within three days.
Whilst confirming receipt of applications is not mandatory for a fair recruitment process, this survey shows that it is expected by many candidates as a matter of good practice. It is often a simple step employers can take to give a good first impression of their organisation and will usually be the first direct contact applicants will have with their potential future employer. When it comes to recruitment, first impressions count and it works both ways, making a good impression is particularly important for an employer who is looking to fill a senior role or one for which there is a lot of competition for the best candidates.
That said, it may not be practical for all organisation to take this step or to do it for all roles. If applications aren’t submitted electronically and a high volume is anticipated, sending confirmation of receipt may unworkable. In this scenario it’s important to be consistent in your approach and you may wish to manage applicant’s expectations by making them aware in the recruitment material that they will not receive confirmation of receipt of their application.
If they were to make it through to the interview stage, 73% of applicants surveyed expected to be interviewed within a fortnight of making their application. When it comes to a job offer, 91% believed that businesses should be in a position to offer them a job within three weeks of the initial application.
These responses indicate that applicants are expecting an efficient and well organised recruitment process. When it comes to timescales it’s important for employers to think ahead and have a clear and realistic plan for when each of the recruitment stages will take place. Whilst in practice these timescales may differ from the expectations expressed in the survey, being able to explain to candidates when they can expect each of the stages to occur and when they can expect to hear from the organisation will help to keep applicants engaged with the process and prevent them from becoming frustrated because they are not clear what to expect.
If you have any questions about recruitment or you have an employment law matter you would like assistance with, please do not hesitate to contact Kingfisher Professional Services Ltd as we are happy to help.